LINA ROOFTOP
Scope:
Brand refresh, creative direction, photography styling and coordination, menu design, coaster design, billboards, social media graphics, email marketing, website iterations, social media management
Photographer:
Pixel Factory
We had the pleasure of collaborating with Lina Rooftop on a comprehensive brand refresh, drawing inspiration from the relaxed yet luxurious ambiance of the French Riviera. The goal was to realign the brand’s identity, which had lost its direction, with a focus on the venue’s approachable elegance, culinary offerings, and overall guest experience.
Social Media:
@lina.rooftop - 34.6K followers
Our approach involved crafting a clear brand guideline and identity, highlighting the core elements of their brand. We provided creative direction across various touchpoints, including photography, menu redesign, website iterations, email marketing, social media and more.
Initially, we managed Lina Rooftop’s social media accounts, creating and scheduling content to drive engagement. Over time, this transitioned to a supportive role, overseeing content creation alongside their in-house team.
Photographer:
Pixel Factory
Creative Direction Rebrand Shoot:
For this photoshoot, we began with a thorough creative process, developing detailed briefs and moodboards to shape the vision and mood of the imagery. Throughout the shoot, we meticulously coordinated and styled each shot, consistently reviewing previews to ensure everything aligned with our vision. The resulting images capture the sophisticated yet inviting essence of the newly elevated Lina Rooftop, reflecting its luxurious yet approachable atmosphere.
NEXT PROJECT
All great things start with a conversation.
If you're unsure of your exact business needs, we would still love to hear from you so that we can collaborate, and develop a tailored strategy to help your business increase sales through exceptional design and effective social media engagement.