SOKO ROOFTOP
Scope:
Brand identity + strategy, creative direction, photography styling and coordination, uniform design, menu design, glassware design, coaster design, signage, social media graphics, email marketing
Photographer:
Fortem Media
Pixel Factory
Social Media:
@sokobrisbane
29.5k followers
SOKO Rooftop, at the time an in-construction restaurant and terrace space, approached us with a bold vision inspired by the lush Amazonian rainforest. Drawing from the rich biodiversity of the rainforest, its plants, animals, and overall essence — we collaborated closely with the owners to develop a distinctive brand identity unlike any other in Brisbane. This Peruvian and Japanese concept brings a sophisticated, exotic dining experience filled with drama and elevated style allured with moodiness, intimacy and curiosity. With this, we successfully created a brand that embodies this vision across all touchpoints within the venue and online. We also initially managed SOKO’s social media across Instagram and Facebook, creating content to boost engagement. Over time, our role shifted to overseeing content creation alongside their in-house team. SOKO Rooftop has rapidly become one of Brisbane's most popular and vibrant rooftop restaurants and bars.
Creative Direction:
For this venue, we crafted a creative direction that amplifies the central focus on the Amazonian rainforest, incorporating leaves and the venue’s aesthetic, emphasising mysterious and shadowy shots while capturing spontaneous moments of movement.
Photographer:
Fortem Media
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